Speaking of new spaces...

I've moved into my new office at Dr. Adams' chiropractic clinic and am ready to start working from  there.  Since I don't have many bookings yet, I'm still spending most of my time outside the clinic drumming up business at other places around town.  In the process, I'm putting together a book for my office of other offerings from around Sedona that compliment my own practice so that I can make recommendations.  As I'm passing out my marketing materials, I collect biz cards or flyers to hand out to my clients so that I can make it easy for them to contact the other businesses.  I love win/win situations!

Admittedly, it was a little challenging at first to go out to local businesses and start selling myself and my practice.  The nice thing was that everyone was really welcoming - willing to trade information and make recommendations of other places I could stop into where appropriate.  After a few great interactions, it got easier to plan out the next batch.  I'm sure that it would have been harder for me if the first few businesses I went into were not so welcoming...  But you never know until you try, so it was definitely worth taking the deep breath and going for it!

You know, the fact that the first 20 to 30 minute demo session on the Trinfinity8 machine is free was a great ice breaker.  I could offer both the people at the business and their clients something for free to allow them to interact with me and my practice with no risk to themselves.  The only cost to me is 20 to 30 minutes of my time, but the potential  benefit of introducing someone to my practice is enormous!  So far it seems well worth the time to conduct the session, as well as the time and effort of going around to these businesses introducing myself and handing out my marketing materials.

So, if you are starting a new business - or perhaps even an established one that isn't getting many new customers - and you don't have a low- or no-cost initial offering of your own, you might want to consider creating one.  Like my offer, it doesn't necessarily have to cost you anything more than a little time.  That does depend on your business, of course, but generally there is some aspect of your business that you could give away as an ice breaker, whether it be a free e-book, a shorter free session (if you are in a service business), a free video tutorial, or some type of low cost product that will introduce potential customers to your business and allow them to "try you out."  Think outside the box and consider giving it a try!

Comments

[Summer Cider]

It's really hard to cold call, I remember having the palms of my hands initially too wet
to shake anyones! The first step is the hardest, so proud you took it!